![]() ![]() ![]() While our analysis of the operation is ongoing, we estimate that the dollar value of impacted Google advertiser spend across the apps and websites involved in the operation is under $10 million. We are continuing to monitor this operation and will continue to take action if we find any additional invalid traffic. ![]() ![]() Further, we have blacklisted additional apps and websites that are outside of our ad network, to ensure that advertisers using Display & Video 360 (formerly known as DoubleClick Bid Manager) do not buy any of this traffic. While our internal systems had previously caught and blocked violating websites from our ad network, in the past week we also removed apps involved in the ad fraud scheme so they can no longer monetize with Google. Last week, BuzzFeed News provided us with information that helped us identify new aspects of an ad fraud operation across apps and websites that were monetizing with numerous ad platforms, including Google. We take all reports of questionable activity seriously, and when we find invalid traffic, we act quickly to remove it from our systems. We have an extensive internal system to filter out invalid traffic – from simple filters to large-scale machine learning models – and we collaborate with advertisers, agencies, publishers, ad tech companies, research institutions, law enforcement and other third party organizations to identify potential threats. Posted by Per Bjorke, Product Manager, Ad Traffic Qualityįighting invalid traffic is essential for the long-term sustainability of the digital advertising ecosystem. ![]()
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